Good as it Goetz
One of the greatest things about living in New York is having access to some of the most enticing goods by ingenious entrepreneurs. In this case, a stroll from Sunday brunch at Good Enough To Eat yielded a celebrity sighting of sorts and led to the browsing of one chic apothecary and skin lab: (Malin+Goetz), at 455 Amsterdam and 82nd Street.
Let me back up and explain what drew me inside. There was a plain white menu board outside of the shop that listed some of the things one would and would not find in these products. I’m always looking for the perfect scent that wears well or a candle to reflect my current mood, so I convinced my friends to stop in for a moment. Now I’m not sure whether I was more wrapped up in the delicious citrus scent of the Neroli candle (the orange one in the Junior set) or by the simplicity of the packages and store design, but I was pleasantly overwhelmed with trying to decide what to sample next.
One of the beauties about these products is that they’re unisex and the skin tonics are designed to complement others in the line. In fact, the tonics are even displayed in a manner that gives you scent hints. As if that isn’t enough to make you commit, consider that the brand features a winner of Allure Magazine’s Editors’ Choice Best of Beauty Award (2008), the detox face mask. Now that’s as good as it gets – all the fine details you’d expect from a top lab with none of the skin-damaging chemicals.
Unpretentious and warm, the “celebrity” I sighted was one of the brand’s co-founders, to whom I was introduced after insisting that I read about the company in Entrepreneur magazine. I was right, of course! With a vibe like this, there’s no doubt that (Malin+Goetz) will be one of my go-to spots for detox skin care and some of those intoxicating candles for the VIPs in my life.


